Remember that Mercedes ad from 2010, when Michael Schumacher drove the SLS AMG around the inside of a tunnel? Sixteen years later, a Chinese automaker decided to try the same trick. But this time, the star wasn't a gull-winged supercar—it was a family SUV.
In August, Voyah launched the追光 S (Zhuiguang S), a 5-meter-long electric SUV with a fridge, dual screens, and zero-gravity seats. To prove it wasn't just a boring people-mover, they drove it up the wall of a circular tunnel, over the top, and back down—a full 360-degree loop. The stunt was pure spectacle, but for anyone who shoots cars for a living, it was also a masterclass in photographing motion under extreme conditions.
The Stunt as a Photography Assignment
Shooting a car on a straight road is one thing. Capturing it as it defies gravity on a curved wall is another. The Voyah loop demanded that the camera keep up with a vehicle whose speed, angle, and lighting changed every second. For photographers, it's a reminder that the best car shots aren't just about the car—they're about the environment and the story.
The tunnel created a natural frame, with the car's path tracing a circle that drew the eye upward. The lighting shifted from bright at the bottom to shadowed at the top, forcing the cinematographer to balance exposure on the fly. If you've ever tried to shoot a moving subject in mixed light, you know the pain.
Why the Loop Worked (and What It Teaches Us)
The loop wasn't just a gimmick. It showcased the car's chassis, tires, and suspension under stress. For a photographer, it's a lesson in using motion to reveal character. A static shot of a car parked in a studio tells you nothing about how it drives. But a shot that captures the car leaning into a corner at speed—or, in this case, on a wall—conveys grip, balance, and power.
Voyah's engineers tuned the suspension to minimize body roll and keep the tires planted. The photographer's job was to make that invisible engineering visible. The result was a sequence of images that made viewers feel the G-forces.
Practical Tips for Shooting Cars in Motion
If you want to capture cars the way Voyah's team did, here are a few things to keep in mind:
- Pan with the subject: Use a shutter speed around 1/60th to 1/125th and track the car smoothly. The background will blur, but the car stays sharp.
- Pick your angle: Shoot from a low vantage point to exaggerate the car's stance. The tunnel wall gave the Voyah a dramatic upward tilt.
- Watch the light: In the tunnel, light varied from bright to dark. Meter off the car's body, not the background, to avoid underexposure.
- Use a burst mode: The car moved fast. Burst shooting gave the team multiple frames to choose from, ensuring they caught the perfect moment at the loop's apex.
Beyond the Stunt: The Car's Real Story
Once the loop was over, Voyah had to sell the car to families. The追光 S is a midsize SUV with a 98 kWh battery, up to 740 km of range, and 800V fast charging that takes 10 minutes to go from 20% to 80%. It's also loaded with Huawei tech: four LiDAR sensors, a 29-inch AR-HUD, and a voice assistant that understands "it's foggy" without you specifying what to do.
For photographers, the car's real appeal might be its design. The coupe-like roofline slopes gently from the B-pillar, leaving room for rear passengers and cargo. The front has 10 air ducts that channel airflow around the wheels—great details to capture in close-up shots.
How to Photograph the Details That Matter
When you're shooting a car like this, don't just focus on the exterior. The interior is full of textures and technology worth exploring. The dual 15.6-inch screens, the zero-gravity seats, the 27-speaker sound system—each offers a chance to tell a different story.
Use a wide-angle lens for interior shots to capture the dashboard and screens. For details like the air ducts or the seat stitching, a macro lens can reveal craftsmanship. And don't forget the ambient lighting—it can set the mood.
The Loop as a Metaphor for Photography Itself
In the end, the loop was a metaphor. It showed that even a big, practical SUV can be exciting. For photographers, it's a reminder that every assignment is a chance to push boundaries. You might not have a tunnel or a stunt driver, but you can still find ways to make a car look alive—whether it's a winding mountain road, a city street at night, or a simple parking garage.
So next time you're out with your camera, look for the unexpected. Find a curve, a reflection, a shaft of light. Turn the ordinary into a loop.
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